Prove AVORA Coffee.
Nothing else.
Single objective: a real demand signal from the beachhead — Gulf high performers. We run the sequence in order, capital released on proof, NOW/LATER focus protected.
We build the offer first. Demand is measured by desire signals: click, email, then a commit. The commit step (refundable deposit or unpaid reservation) is locked cold before launch, never a default.
The phases, in order.
Capital released gate by gate. No phase opens before the previous one is proven.
Who does what.
Zero overlap. Tick as you go — progress saves in your browser.
Project data.
An empty line is a task, not a detail. USD only. Fill order: section 3 first (one red kills the rest), then 1 and 2 before the test, then 4 during.
Doctrine: the test mechanic is locked cold before launch (refundable deposit or unpaid reservation), never a default. We measure cost per validated commit. Money proper begins in Phase 3.